Alan Philips (Senior VP, Brand Experience, WeWork on the left). Panelists: Miguel McKelvey (Founder, WeWork), Lee Schrager (Founder, South Beach Wine and Food Festival), Matthew Chevallard (Founder, Del Toro Shoes), Simonett Pereira (Style Mafia).
The co-work-shared-office-collaborative-space craze has definitely been growing in momentum as of late. The concept is not really new as you have some lawyers and some medical offices that essentially do the same thing – which is group a bunch of like-minded individuals and businesses under one location to help offset costs and to promote a sense synergy.
WeWork though has exploded and become a monster success in the co-working space “space” and from being pretty much the top company of its kind in New York City, they’ve grown to multiple cities and have finally landed in Miami. They officially kicked off their Lincoln Road location a couple months ago off Washington Avenue and Lincoln Road in the same building that houses New Era. But WeWork took to launching a week of interesting events for their official grand opening week from October 19th through the 22nd.
These type of events usually seem very stiff and dry, but throw in drinks, food and perfectly curated guest speakers – and you can definitely deem it a success. You had a full day of healthy lifestyle type activities and events on day one. Then you a tech workshop and an art-related workshop on day two. A “creating your personal brand” workshop on day three. And then the grand finale “WeWork Warehouse Party” on day four hosted by NormaNow.
We got a chance to attend the tech workshop and the branding event. There was tons of great food and such a healthy mix of young entrepreneurs and creative Miamians ready to put their stamp on the city and the world. Above you see a photo of the five panelists and the moderator for the “personal brand” workshop. The talk wasn’t completely mind blowing but it was a good opportunity to exchange ideas and hear the way five successful entrepreneurs got to where they are today. Having the founder of WeWork (who gave off a real Marshall from How I Met Your Mother vibe, lol) in front of your face while seeing the brand he created right in front of you was definitely inspiring – along with his he’s still a normal guy take on creating the monster the behemoth that is WeWork (valued at $10 billion plus). And meeting the guy who founded the South Beach Food & Wine Festival wasn’t bad either.
Overall, the events definitely brought some great awareness to WeWork and its newly established presence in Miami. Plus, they have a even bigger and better Downtown Miami location opening up real soon. Stay tuned for info on that!
Otherwise, visit WeWork’s Lincoln Road website over here.
We Work: Lincoln Road
350 Lincoln Rd
Miami, FL 33139