Dunkin’ Donuts is following in the steps of Dominique Ansel by releasing their own version of the infamous “cronut”. But for legal purposes, you CANNOT call it a cronut when ordering or when referring to it in-store as the employee will most likely correct you and tell you its called a “Croissant Donut”. And starting November 3rd, the Croissant Donut will be available nationwide for a limited time.
John Costello, Dunkin’s president of global marketing and innovation, said in a phone interview that bakers around the country have been mixing doughnuts and croissants for at least 20 years. He said Dunkin’ is constantly tracking consumer and bakery trends and has been looking at pastry “combinations” for several years now.
“Are we copying a specific bakery in New York? The answer is no. I’ve tried the product that you mention. As the executive chef of Dunkin’, I like ours better.” Costello said in a phone interview.
Dunkin’ says the pastry will cost $2.49. That’s less than the $5 for an official Cronut, but more than twice the $1 or so for other Dunkin’ doughnuts, making it more profitable for the company.
Go hard Miami. Get them while they last.
[via NBC News]