Casio and G-Shock begin a Scavenger Hunt in Miami today. G-Shock is also hosting a couple parties to celebrate. A private one tonight at UNKNWN in Aventura, and one at Set Nightclub with DJ Steph Floss (flyer is above).
The Hunt begins on neverblendin.gshock.com where players’ computers are paired with their smartphone.
The custom G-SHOCK application uses Google Maps and Google Street Views to virtually guide players towards G-SHOCK logos, which have been digitally camouflaged into existing street art within the city
Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle
In Miami, the featured artwork- custom created for the G-SHOCK #Neverblendin scavenger hunt- is by Jona Cerwinske
Participants follow the map on their devices until they gather all hidden pieces
The first 25 players to complete the puzzle receive a prize
After completing the hunt, every player can enter for the chance to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California
ARVE Error: no id set