Uber has taken a note from competitor Lyft and has officially entered the Miami market despite a stern warning from Miami-Dade County officials insisting they would be breaking county laws in doing so.
As of 12 noon today Wednesday June 4th, UberX is officially in business joining 120 other cities worldwide. Using your smartphone via the Uber app, you can now use the popular service that has changed the way we’ve looked at taxis and car services worldwide.
According to the New Times, an Uber spokespeople confirmed today’s launch and that the company will offer free rides until June 20 to promote the service in Dade County. And to clarify, UberX is not the black car with professional driver extension of the service that Uber also promotes, but a more peer-to-peer extension that uses regular drives with regular late model cars. Here’s the official statement via Uber:
Starting at noon today uberX launches in Miami. Over the past two years tens of thousands of South Florida residents and visitors have opened the Uber app to connect with a safe, reliable and affordable ride only to find their transportation needs couldn’t be met. Today, Miami joins over 120 cities in 37 countries around the world where riders have more choices and drivers have access to more economic opportunities. UberX is 27% cheaper than a taxi and is free until June 20. Since Uber is still in testing phase, there may be times when availability is limited.
Expect tons of fines for drivers to come, including the current 11 that were already issued to rival service Lyft that total $22,000.
Source: Miami New Times