The Miami Heat’s LeBron James has embarked on a new marketing venture with the release of his Sprite 6 Mix soda flavor. And of course he took to UNKNWN for the unveiling during a private party for special guests and tastemakers. The store’s window and sneaker displays were all Sprite’d out with 6 Mix graphics and product.
Following a successful turnout at UNKNWN, the party moved towards the SL for an official afterparty that had guests like Michael Bay, Norris Cole, Donte Whitner and model Nina Agdal.
Click below for a few photos of the night with photos courtesy of Sprite.