Last weekend, at Life in Color’s first festival, records were broken when 25,000 attendees jumped and begged to get splattered on the bright colors of the rainbow in paint. Don’t worry, it’s instantly washable. And fun.
The event formerly known as Dayglow started off as a small-time college party founded by Paul Campbell, Sebastian Solano, and twins Patryk Tracz and Lukasz Tracz in Tallahassee and has gone from 500 people to 14,000 (last year’s Miami show attendance).
At 25,000 attendees, broken records, and the event’s first venture as a festival, it’s clear that paint ain’t just for kids, and neither are tricks.
Life in Color put out all the stops. From fireworks and festival rides, to massive stage production posted up in the stadium’s parking lot, no moment was lacking entertainment. Two massive stages and a smaller stage dedicated for local talent and dubbed Florida’s Finest made up the festival. Fans also had the option of zip lining through the skies and catching view of the main stage madness, or taking it all in at a slower and perhaps more romantic fashion on the ferris wheel. A inflatable structure resembling the tentacles of an octopus gave a sea of fans a place to chill out and take a break from the paint.
Besides sensory input, the event also packed a helluva lineup. From regulars R3hab, David Solano and Diplo, who were at last year’s show and came back to be part of LIC history, to Major Lazor joining Diplo, ETC! ETC!, Brass Knuckles, Chuckie, superstars Calvin Harris and Steve Aoki, and the diverse 2 Chainz, who brought his something different to the EDM-centric event. He was our favorite, even if when he came on hard cold rain poured on the grounds of Sun Life Stadium. Oh well, it was a nice way to wash the paint away and make for a clean new canvas. We didn’t even mind the fact that we had to rock out to the guy who started from the bottom and now he at the top of the stage in a porta potty. It was well worth it, and beat getting rained on. But then the rain calmed down and Calvin Harris brought his powerhouse sound, ensuring no one left cause of the weather. Major Lazer was where we were at the show’s close. Why would we ever miss Diplo and walking on the crowd in a bubble?
One thing is evident. Life in Color has never been this bright.