When Dave Grutman announced that Miami Marketing Group would be opening up a new nightclub by the name of STORY and promised the same kind of artist and DJ lineup as LIV, major sh*t talking and speculation set off. But with an opening week that began on December 26th with Steve Angello, ended the year with Kaskade and welcomed 2013 with Deadmau5, people shut the f*ck up.
A year later, STORY stands strong; with the same kind of artist lineup on the daily and underground party every Saturday dubbed Underground STORY. It’s the only time you won’t get rejected by a bouncer for not wearing heals or a skin-tight dress, and the music played has nothing to do with what the bottle buyers and rats dictate. And then on the hip-hop side, you have the weekly party by Headliner Market Group that lends itself to being the Thursday night equivalent of LIV’s Sunday night hip-hop massive. They even welcomed the Miami Heat immediately after winning the 2013 NBA Championship (pictured above).
The venue is huge, and quite impressive, especially since it’s never empty. STORY is proof that Miami’s club culture is more than alive; it’s eternal.
Additional Reporting By Dro
136 Collins Ave
Miami Beach, FL 33139
More info: Story Nightclub