1939 Photo Of O.K. Grocery In The “Negro” Section Of Homestead, Florida



Here’s a photo of the O.K. Grocery Store in Homestead, owned by JL Johnson Properties. Taken in January 1939 in the “Negro” section of Homestead by Marion Post Wolcott for the Farm Security Administration.

A couple great details in this photo show tons of advertising signs for tobacco products including Phillip Morris snuffs and cigarrettes, Camels, Red Man, Banjo snuff, and others. You can also see a Coca-Cola Classic sign, a 2-For-5-Cent cigar sign and a advertisement for “talking pictures”, or “talkies”, which were motion pictures with synchronized sound versus being a silent film. These were phased out by more modern technology in the early 1930s so it shows that a rural place like Homestead was behind the times.

Source: Shorpy

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