DIEM’s SoHo Takeover

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Clothing line DIEM (based in Miami and New York), which stands for Does It Even Matter, has been slowly gaining traction as of late. We recently took a trip to New York and ran into a tons of DIEM posters sniped all over the SoHo neighborhood. And then a couple days later, we see that it was part of DIEM’s new campaign, which includes a video of them invading SoHo. Press play above to see the video, which stars photographer Purrp. And click below to shop DIEM’s current collection…

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