Shoe Gallery Uses Vine To Announce Winners of “MVP” Raffle
Shoe Gallery is our favorite local spot to get sneakers, and we’ve made that pretty abundantly clear with our dozens and dozens, if not hundreds of stories that we’ve posted about them since starting the blog years ago. One thing that we always like is that they pay very close attention to detail for the in-store displays and they always treat you like family no matter who you are. But what they also do well is that they definitely try to change things up every couple of months and try new methods of marketing to promote customer interaction.
Last week, Shoe Gallery was handing out raffle tickets all week long to customers so they could be eligible to purchase a pair of the new and highly coveted Nike LeBron X “MVP” sneaker that was set for a Friday May 31st release date.
Usually, Shoe Gallery would take a blow horn and yell out the numbers outside the store, the morning of the release. Or even give a call to the winners. But this time, they used rising social network, Vine, to announce each of the winners one-by-one. Not sure if they were technically the first sneaker store to do this, but its still definitely a unique way to do things. Not only that, but it also promotes activity and interaction on Shoe Gallery’s Vine account, as well as their other Twitter and Instagram profiles that also benefit from the interaction. Overall, its just good business, great marketing and smart thinking. You can see all the “winning” Vines that Shoe Gallery put out by visiting their Vine Account @ShoeGallery.
244 NE 1st Ave
Miami, FL 33132