HEINEKEN LAUNCHES MURAL PROJECT AND BIKE TOUR WITH SIX RENOWNED, BI-CULTURAL STREET ARTISTS DURING ART BASEL MIAMI IN THE HEART OF THE WYNWOOD ART DISTRICT
Heineken Presents Murals by Trek6, CP1, Chor Boogie, Estria, Prime and Don Rimx Adding Color and Spreading the Open Your World Message in Miami’s Midtown and Wynwood Art District
MIAMI, Florida – November 12, 2012 – World renowned Art Basel, the most important art show in the United States, a cultural and social highlight for the Americas, heads back to South Florida for a supreme exhibition of our world’s most exquisite and prominent artists. Among the many uniquely special satellite events during Miami’s Art Week is the launch of Heineken’s Open Your World Mural Project, which has been carefully curated to include some of the most talented veterans in street art. Celebrity-status street artists Chor Boogie, Estria, Prime and Don Rimx will leave their mark on Miami adding great value to the city’s thriving outdoor gallery including Miami-based prolific artists with the street cred to match, Trek6 and CP1. The Heineken Artists feature a conglomeration of bi-cultural visionaries known to employ distinctive skills and vision on the murals they coat with their muse. Tasked with the mission and creative freedom to interpret Heineken’s Open Your World message, the murals will take a life of their own and inspire all who bear witness.
Heineken Mural Project Launch Party
Media + VIP Event
Thursday, November 29, 2012 | 7 to 11 p.m.
297 Northwest 23rd Street | Wynwood Arts District
Music By DJ Lolo // Lauren Reskin of Sweat Records
Special Guest Set by DJ Tom Laroc
Meet and Greet with Heineken Artists