NON-305: Lana Del Rey – “Ride” – (Video)


How I love Lana Del Rey. Her new video “Ride” is the first single off of the extended cut of her album. In the video, she plays a character with curly dark hair and tells a story on her carefree and young attitude/self. She rides on the back of motorcycles with a crew, crawls on all fours while roaring and swings like a pendulum on a tire swing thats suspended from the sky in a desert. The video is a masterpiece and beautifully 10 minutes long. The video begins and ends with a narration written by Lana and shows her being a streetwalker while showing different clips of older men in different locations. The actual song does not start until 3:30minutes in and was directed by Anthony Mandler who also directed Lana’s “National Anthem” (another great video in my opinion). At times the sentiment is emotionally powerful Β but there are also times where I felt she repeats some of her words/work.

“…I believe in the country America used to be. I believe in the person I want to become.I believe in the freedom of the open road. And my motto is the same as ever β€”I believe in the kindness of strangers. And when I’m at war with myself β€” I ride. I just ride.Who are you? Are you in touch with all of your darkest fantasies?Have you created a life for yourself where you’re free to experience them?I have.Β I am fucking crazy. But I am free.” β€”Β Piece from Lana Del Rey’s Narration


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