Simply put, Greater Miami and The Beaches is booming! Celebrating another banner year of record-breaking tourism figures with the highest percentage of international visitors than any other U.S. destination, Miami is no longer just a warm winter getaway but a year-round, full service destination. The Greater Miami Convention & Visitors Bureau (GMCVB) today unveils a new brand campaign to capture its evolution by announcing the “It’s So Miami” program featuring a pop-up pool in New York City’s Union Square for New Yorkers to get a taste of Miami right in Manhattan.
Jetsetters, Celebrity DJs and Prizes…the It’s So Miami “Pop-up Pool”
To capture Miami’s iconic poolscapes set against its vibrant cosmopolitan cityscape, The Greater Miami Convention & Visitor Bureau brings its new brand (and a slice of Miami life) to New York City with its “Pop-up Pool.” Located in Union Square, the pool has it all… bikini-clad models dipping in the water while dancing to music spun by popular DJs including DJ Prostyle, DJ Italia 3 and DJ SELF. Let’s not forget the chaise lounges, beach balls, Cuban coffee, cabana and fresh Cocofrio.
From noon to 6PM consumers can participate in any number of contests for prizes, including unbelievably enticing trips to Miami and The Beaches where winners will stay at some of the destination’s hottest hotels and indulge in true It’s So Miami moments while visiting the destination. Additional elements at the pool will include a fashion show featuring swimwear from Jantzen, a salsa dancing demo, on-site Miami Spa Month massages provided by The Ritz Carlton Key Biscayne, Miami, and a Cuban coffee tutorial featuring Caffè Sacco performed by Havana Central chef Stanley Licairac. Finally, to kick-off this year’s Miami Spice, chef Alfred Portale, chef and owner of Gotham Steak at Fontainebleau Miami Beach will cook up a dish straight from his restaurant live from the pool and give New Yorkers a sneak preview of the Miami Spice program, the wildly anticipated summer celebration in which Greater Miami restaurants offer discounted three-course lunch and dinner menus throughout August and September.
For more information about Greater Miami and The Beaches and details on recommendations on where to stay, dine, spa, discover, explore, celebrate, propose and so much more, please visit www.ITSOMIAMI.com.
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. For a vacation guide visit our website at www.MiamiAndBeaches.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com.