Video of the UNKNWN Grand Opening Last Night with Lebron James and more in Aventura

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Friday December 16th marked the official grand opening of the Lebron James concept store by the name of UNKNWN in Miami’s Aventura Mall. The store is co-owned by Lebron James, along with Frankie Walker and a few other great minds. The Grand Opening was a private event with a few hundred people privileged to attend throughout the night. Everyone got to try out products by Beats by Dre, along with complimentary Grey Goose all night long.

UNKNWN has a nice boutique style and its located on the first floor of Aventura Mall, next to Sears. There’s tons of usual suspect Nike products, but you definitely have more limited and exclusive selections throughout the store. All in all, UNKNWN is a nice addition for the South Florida sneaker consuming community.

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