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MIAMI, FL â€“ The music industry is a competitive business, but Miami-based Drop Dead Beats Inc. continues to stay on top of the game, debuting its latest collaborations, while celebrating the success of recent releases.
The company is a partnership between Adrian â€œDropâ€ Santalla and Bahamian native Azriel J. Reckley, â€œPhenom.â€ Together, they work on tracks spanning all genres of music, from hip-hop to Latin. The team works out of the state-of-the-art Studio Center, which attracts major artists and top label clients including Sony/BMG, Atlantic, Jive, Universal, and Def Jam, among several others.
Drop Dead Beats just teamed with DJ Affect and Buddha to produce the high-energy track Pause off Pitbull’s Planet Pit album, which debuted on Billboard’s Top 10 albums chart. The song has also been licensed for promotional usage in wide-ranging projects such as Zumba, Madden NFL, NBA Live and the ï¬lm, Footloose. The company also just collaborated with media mogul Emilio Estefan to write and produce the song Medicine off of Gloria Estefan’s new album, Miss Little Havana, featuring production by Pharrell Williams. They are also collaborating with Emilio Estefan on the soundtrack/workout CD for the Biggest Loser in Spanish. Also recently released, is the song America’s Most Wanted, for Jalil Lopez featuring Rick Ross and DJ Khaled. Both Drop and Phenom produced the track, with the hook written by producer J Mizzle (aka Mizzle Boi), a Timbaland associate. Other projects in the works include tracks for Panamanian artist, Joey Montana, and rapper Fat Joe.
What makes a song a hit? According to Drop, it’s a mix of things, from the artist to the people collaborating on the project. On the production end, he and Phenom credit a relentless drive fueled by hunger. â€œIt’s about pushing the envelope, and experimenting with different sounds,â€ they say, â€œand not doing the same obvious thing that’s already being done.â€ Drop adds, â€œIt’s also about relationships, not just production,â€ he explains. â€œYou have to take into account the contributions of the artist, and what he, or she, brings to the table, as well as the people behind the scenes who push the album forward.â€
Drop, a producer and veteran sound engineer with more than a decade of experience, is best known for engineering two of Fat Joe’s worldwide hits, Lean Back (certiï¬ed Platinum) and Make it Rain. Besides Pitbull, Emilio and Gloria Estefan, he’s worked with other industry greats, including Diddy, Eminem, Thalia and Kelly Rowland, and collaborated with respected producers such as Jim Johnson, Timbaland and Scott Storch. Miami New Times named him best sound engineer in 2007.
Phenom is a singer, songwriter and producer who started playing the drums at age ï¬ve. His lyrics and music are inspired by emotions that hit close to home, making his contributions highly personal and accessible.
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Drop Dead Beats Inc., comprised of Adrian â€œDropâ€ Santalla and Azriel J. Reckley â€œPhenom,â€ works with artists from all music genres, conceptualizing, producing and mixing songs from start to ï¬nish. The company offers clients all facets of music production, from writing lyrics and producing songs to sound engineering, mixing, re-mixing and re-producing. Besides offering turnkey tracks for artists’ albums, the duo also frequently collaborates with other renowned producers such as Jim Jonsin and Shomari â€œShoâ€ Dillon on joint projects.