Drop Dead Beats, Miami Based Production and Engineering Team

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Tara Inc Photography

MIAMI, FL – The music industry is a competitive business, but Miami-based Drop Dead Beats Inc. continues to stay on top of the game, debuting its latest collaborations, while celebrating the success of recent releases.

The company is a partnership between Adrian “Drop” Santalla and Bahamian native Azriel J. Reckley, “Phenom.” Together, they work on tracks spanning all genres of music, from hip-hop to Latin. The team works out of the state-of-the-art Studio Center, which attracts major artists and top label clients including Sony/BMG, Atlantic, Jive, Universal, and Def Jam, among several others.

Drop Dead Beats just teamed with DJ Affect and Buddha to produce the high-energy track Pause off Pitbull’s Planet Pit album, which debuted on Billboard’s Top 10 albums chart. The song has also been licensed for promotional usage in wide-ranging projects such as Zumba, Madden NFL, NBA Live and the film, Footloose. The company also just collaborated with media mogul Emilio Estefan to write and produce the song Medicine off of Gloria Estefan’s new album, Miss Little Havana, featuring production by Pharrell Williams. They are also collaborating with Emilio Estefan on the soundtrack/workout CD for the Biggest Loser in Spanish. Also recently released, is the song America’s Most Wanted, for Jalil Lopez featuring Rick Ross and DJ Khaled. Both Drop and Phenom produced the track, with the hook written by producer J Mizzle (aka Mizzle Boi), a Timbaland associate. Other projects in the works include tracks for Panamanian artist, Joey Montana, and rapper Fat Joe.

What makes a song a hit? According to Drop, it’s a mix of things, from the artist to the people collaborating on the project. On the production end, he and Phenom credit a relentless drive fueled by hunger. “It’s about pushing the envelope, and experimenting with different sounds,” they say, “and not doing the same obvious thing that’s already being done.” Drop adds, “It’s also about relationships, not just production,” he explains. “You have to take into account the contributions of the artist, and what he, or she, brings to the table, as well as the people behind the scenes who push the album forward.”

Drop, a producer and veteran sound engineer with more than a decade of experience, is best known for engineering two of Fat Joe’s worldwide hits, Lean Back (certified Platinum) and Make it Rain. Besides Pitbull, Emilio and Gloria Estefan, he’s worked with other industry greats, including Diddy, Eminem, Thalia and Kelly Rowland, and collaborated with respected producers such as Jim Johnson, Timbaland and Scott Storch. Miami New Times named him best sound engineer in 2007.

Phenom is a singer, songwriter and producer who started playing the drums at age five. His lyrics and music are inspired by emotions that hit close to home, making his contributions highly personal and accessible.

To schedule an interview or for business inquiries, email at dropdeadbeatsinc@gmail.com.

Drop Dead Beats Inc., comprised of Adrian “Drop” Santalla and Azriel J. Reckley “Phenom,” works with artists from all music genres, conceptualizing, producing and mixing songs from start to finish. The company offers clients all facets of music production, from writing lyrics and producing songs to sound engineering, mixing, re-mixing and re-producing. Besides offering turnkey tracks for artists’ albums, the duo also frequently collaborates with other renowned producers such as Jim Jonsin and Shomari “Sho” Dillon on joint projects.

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