Miami based Cafe Bustelo sold to Smucker’s for $360 Million

Cafe+Bustelo

I think I saw this in the Herald a couple weeks ago and with the craziness of Memorial Day week, I forgot to post. But legendary brand Cafe Bustelo was sold to J.M. Smucker (company behind the Smucker’s brand) for $360 million. The three sons of the late Jose Angel “Pepe” Souto, who founded the company, sold Bustelo to the Ohio company. Bustelo was started in 1961 by Souto and he started by selling the coffee door-to-door to homesick exiles like himself. If you’re from Miami, then you know how iconic and monumental the Bustelo brand is.

J.M. Smucker is a $9 Billion company that also acquired Folgers Coffee nearly three years ago. So keeping themselves in the breakfast lane seems to be a little bit of their pace.

In an article written by NPR today, the idea is simple. “More Cuban-Americans, More Coffee”. The 2010 Census shows that the Cuban-American population rose in every state over the last decade. Some of the fastest growing communities are in North Carolina, Tennessee and Kentucky — all relatively close to Smucker’s headquarters in Orrville, Ohio.

So the move may very well be genius. A definite come up for a local company and iconic brand that Bustelo is. Let’s hope that the Corporate backing doesn’t alter its original place and presence in latin communities.

Source: NPR / Miami Herald

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