We posted a little bit about UNKNWN which is Lebron’s new lifestyle/clothing store and now, more details have emerged.
The date is still on around Fall of 2011, most likely in October or early November to coincide with the next Lebron signature sneaker and the commencement of the 2011-2012 NBA season.
Unknwn was a project that’s been years in the making and was originally slated to open in Lebron’s hometown of Akron, Ohio, but since he came to Miami, the location was changed.
According to Counterkicks the store will be part store and part art gallery at times for special events. The store will be a lifestyle-positioned shop stocked with books, art, footwear (including the entire Lebron line), and fashion brands including B.B.C. (Billionaire Boys Club), OriginalFake, A.P.C., Nike Sportwear, and multiple Japanese fashion brands. And you can expect various Unkwn original shirt designs and collaborations to be released, even more so if the Heat win the championship – they will be released in a timely manner via their website.