Seth Browarnik / WorldRedEye.com
Lebron James celebrated his new partnership with high-end Swiss watch maker Audemars Piguet. He was named as a global brand ambassador. The announcement was made recently and was celebrated this past Saturday Night with a private soirÃ©e at Soho Beach House on Miami Beach. Lebron will take on advertising and marketing for the company, and will most likely release a limited edition Audemars Piguet timepiece designed specifically for Lebron and that may be auctioned off for charity.
This past Saturday’s event included Heat teammates Chris Bosh, Juwan Howard as well as Craig David and former New York Mets Mike Piazza. As well as a special performance from artist Rae. Click here for more photos.