Pitbull celebrates his new venture with Voli Light Vodkas


Photo by Seth Browarnik for WorldRedEye.com

Pitbull has become a major equity owner of Voli and will be an official spokesperson and ambassador for the Voli light vodkas brand. Last night, he celebrated at a private party with a small group of friends and associates. And as pictured above, WorldRedEye was there to capture the festivities. Below, you can read the press release announcing the new venture:

Pitbull BETS BIG ON Voli® Vodka
The world’s first low calorie vodka announces partnership with international artist

Los Angeles, CA – Voli light vodkas, the world’s first line of low calorie vodkas, and Pitbull (Armando Christian Pérez), the international recording artist, songwriter, and producer are thrilled to announce their partnership, whereby Pitbull has become a major equity owner of Voli and will be an official spokesperson and ambassador for the Voli light vodkas brand.

Voli light vodkas, available in five delicious fusion flavors, is the first ever line of super premium, low calorie vodkas. All Voli light vodkas also contain electrolytes. They are artisan works produced in Cognac, France from superior French wheat, pure spring water, and natural flavors. The vodkas are five times distilled and four times filtered.

Pitbull is one of music industry’s most dynamic and talented artists whose diverse repertoire has inspired his devoted fans to label him “Mr. Worldwide.” From hit singles – I Know You Want Me, Bon Bon, and Hey Baby – to his explosive collaborations with Enrique Iglesias, Jennifer Lopez, Usher, Ne-Yo, and others, Pitbull is one of the most active and renowned performers in the world.

Pitbull’s penetration of pop culture through social media, radio, and television is virtually unparalleled. The singer has five million Facebook fans, hundreds of thousands of Twitter followers, 400 million YouTube views collectively (making him the third most viewed artist behind only Lady Gaga and Justin Bieber), and over 100 million Myspace plays. He is frequently featured on both English and Spanish language media.

With Pitbull, Voli reaches both the general and Hispanic markets in a way that no other brand is equipped to reach.

“I am extremely excited to be partnering with Voli light vodkas and to hold a significant ownership position in this great brand,” said Armando. “I knew this was great vodka when I overheard some ladies talking about it while they were drinking. I asked them about it and they told me it was some of the smoothest, most delicious vodka they’d ever had, PLUS it was low calorie vodka. That’s when I tried it and fell in love. Next thing you know, we are business partners! I am excited to watch this brand explode and to be a central part of its success.”

“We are thrilled to welcome Armando into the Voli family as our partner,” said Voli CEO Adam Kamenstein. “No artist brings more energy, talent and creativity to everything he does. Both the Pitbull and Voli brands are exploding, so now is the perfect time to join forces. Pitbull’s love for Voli light vodkas is authentic and organic, and that will shine through in all he does to help maintain Voli light vodkas as theleading name in delicious, low calorie vodkas.”

Voli light vodkas are available in all major markets throughout the United States and will be available nationwide by Fall, 2011. Voli light vodkas is imported by Palm Bay International, Port Washington, NY and its headquarters is in Los Angeles, CA.

Pitbull keeps doing it big and coming out of nowhere with these deals. Props to him!


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