Flo-Rida and Nuvo form partnership


(AllHipHop) – Rap star Flo Rida has teamed with liquor company Nuvo to help promote the brand of alcohol.

The rapper will be featured in an upcoming advertising campaign supporting the popular brand, which has been named checked in songs and videos by artists like Keri Hilson, Travie McCoy, T-Pain, Jamie Foxx and of course, Flo Rida.

Flo Rida recently held a photoshoot for the campaign at a restaurant in the Catalina Hotel on South Beach. Flo, who showed up very late for the shoot, is featured surrounded by a bevy of beauties in the ad campaign.

“No matter what you enjoy to drink, you can never go wrong with havin’ a Nuvo bottle at your table in the club, or at home in your refrigerator for after work or that special occasion,” Flo said in support of his new deal with Nuvo.

In an upcoming interview with Hip-Hop Weekly, Nuvo’ Executive VP Mark Williams elaborates on the new deal and co-signed Flo Rida’s affinity for the liquor.

“He fell in love with the product, and that’s the type of artist we would like to work with. We don’t want you to be a part of our lifestyle or our team unless you really like the brand,” Williams told Hip-Hop Weekly.


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