A creative business card goes a long way

Just thought I’d do a quick post on this. DJ Chino was interviewed right here on The305.com a while ago and he’s definitely been on our radar since. Well, I ran into him recently and he handed me one of these pictured above. Its a pack of gum with the “DJ Chino” signage and loaded with all of his booking info and even a barcode thing-a-mah-jig that leads back to his contact info as well. Shit, it even seems that he got a sponsor to take care of the cost of them.

The reason why I’m posting this here is because simply, THIS is how you stand out from the rest of the pack (no pun intended). People usually get stuck in mediocrity by submitting plain black and white resumes, sending vague emails with their music or even sending damn near disposable promo flyers or postcards. Sometimes you have to think outside the box. Well, not just “think”…but “do”. As simple as a promo branded pack of gum is, I’m positive 10 of these handed out have probably given him a better response than 100 or even 500 business cards or flyers passed out.

With that said, check out www.miadjchino.com and hit Artist Related for DJ Chino’s booking options.