Jay-Z Unveiling A Page Of Decoded at The Delano
2010 Video Post Of The Year
2010 marked the year that The305.com started to get into the video game. While everybody and their mother now has a 7D or a 5D or any other HD quality SLR – the photo game has changed. I personally was hesitant to jump into video because I’ve always been a still photographer. However, its called “evolution”. Either evolve or die out. So I got started with video so I can bring more dynamic and exclusive video content to The305.com. And its paid off. The video of the year definitely has to be the video I captured with Jay-Z unveiling the first page of his Decoded book etched into the pool of the Delano Hotel on Miami Beach. I got the call days earlier and kept it top secret until I got to the event. Aside from a few photographers shooting photos, nobody was doing video. Lucky me. Well, I filmed the event. And literally edited the video within a couple of hours. By 9AM, the video was EVERYWHERE. On any and every major hip-hop site. I got a lot of good feedback and was honestly so great to see that “305” logo everywhere. While I shot the video a little guerilla style and edited it a bit hastily, the results were priceless. And Jay-Z is a hilarious dude. He really is.
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