Nike Air Max Lebron VIII “South Beach”
2010 Sneaker Release Of The Year
Well, after we secured Lebron on the Miami Heat. It was then time for Nike and #teamlebron to figure out how they would strategically plan out the release of Lebron’s eighth signature shoe with Nike. What better way to christen him as a Heat player than by releasing a Miami Vice inspired version of the Nike Lebron Air Max 8. Collectors, Lebron fans and Miami Heat fans alike were all fiendin’ to get the shoe. The sneaker first got its release locally in Miami at various stores, including the newly opened House Of Hoops who got first dibs on releasing the sneakers. And event that included a hundred or so local high school kids that were treated with a one-on-one outing with Lebron himself. While vibrant, the sneaker proved to be one of 2010’s best. The rest of the nation got their chance to pick up the sneaker when the national release hit in September.