(Miami Herald) – Near the hard-scrabble corner of North Miami Avenue and 14th Street, a billboard offers relief from a tough economy. The message: “CA$H for your WARHOL.” Oh, the wry, biting art jokes that arrive at this time of year.
“It’s a little bit of a prank,” said Geoff Hargadon, the 56-year-old financial advisor behind the billboard. “It’s kind of [a commentary] on art as a commodity.”
Hargadon rented space for similar billboards at the start of 2010 in his hometown of Boston. For Miami’s Basel week, he spent about $1,000 for the 14th Street spot near the Pulse fair and another one on North Miami Avenue by the Rubell Family Collection. (“They have Warhols,” Hargadon noted.)
The signs note “Â¡Se Habla espaÃ±ol!” and include Hargadon’s cellphone number. He’s planning to set up an Andy Warhol appraisal desk Friday morning under the 14th Street sign.
Hargadon said he’s never bought a Warhol, but that’s not for a lack of interested callers.
“A guy has an Uncle Sam print and a Superman print,” he said of a recent caller who claimed to have two popular works by Warhol. “We went back and forth on it. I said bring them by.”