Photo By DavidRosario.com
Dr. Pepper and recording artist Pitbull have joined together for Dr Pepper’s “Vida 23″ campaign. Pitbull will be the spokesman for the 2011 campaign.
“Pitbull represents what Dr Pepper ‘Vida a la 23′ is all about–getting more out of life,” said Andrew Springate, senior vice president of marketing for Dr Petter. “When we first heard the ‘Vida 23′ song he wrote for the campaing, we knew it was a great way to share our message with Dr Pepper fans across the the country.”
The campaign will include TV, online, out-of-home advertisements, radio, in-store activity and a mobile tour. The 2011 campaign was developed by the Hispanic advertising agency Lopez Negrete of Houston, Texas.
Pitbull, whose real name is Armando Christian Perez, plays a mix of crunk, rap and hip-hop, along with Latin sounds of his Cuban heritage.
Source: Hispanic Business