Today, Kodak unleashed its “So Kodak” campaign with Pitbull, Drake and Trey Songz. Rihanna also expressed her involvement with it as well earlier today. Basically, its a big promo for Kodak’s line of cameras and some of their wireless/internet capabilities. The commercials have the three main guys basically taking photos of themselves in three different scenarios a piece while trying to outshine the other. And in Pitbull’s case, he did Spanish versions of the clips as well. The first, Pitbull is at LIV with three beautiful women (@Sagia being one of them). The second, he’s at a nice house hanging out with a couple friends (DJ Irie, DJ Chino, Vein). And the last clip, he’s with his official key to the city of Miami that he was awarded a while back.
The 20 second segments were spearheaded by famed director Chris Robinson and are extremely well put together from a photography aspect. You can check out all the clips and behind-the-scenes videos by clicking here.