October 9, 2010 :: THINK PINK ROCKS Concert in West Palm Beach with 50 Cent, Melanie Fiona, Asher Roth, Pitbull, Brandy, Flo-Rida, Nelly and more for Breast Cancer Awareness Month

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Third Annual Think Pink Rocks concert on October 9 to benefit breast cancer research charities Asher Roth, Melanie Fiona, Ray J, Shontelle and Pitbull to perform

WHO: Think Pink Rocks, (www.thinkpinkrocks.com) a non-profit 501 (c)3 organization dedicated to the early detection of breast cancer and awareness of the BRCA gene for breast and ovarian cancer. Think Pink Rocks is based in Boca Raton, Florida.

WHAT: Think Pink Rocks’ third annual charity concert event featuring recording artists from SRC Records/Universal, including Asher Roth, Melanie Fiona, Ray J, and Shontelle, along with special guest Pitbull. Proceeds will benefit: Memorial Sloan-Kettering Cancer Center in New York City, the Boca Raton Community Hospital Women’s Center for Breast Care, and other breast cancer research charities. Think Pink Rocks is presented by SRC Records/Universal, sponsored by Sun Capital Partners, Inc., and supported by Florida Woman Care.

WHEN: Saturday, October 9, 2010, 7 p.m. (Pink Carpet Arrivals begin at 6 p.m. and media check in at 5:30 p.m.)

WHERE: Count de Hoernle Amphitheater at the Centre for the Arts at Mizner Park, Boca Raton, FL

TICKETS: Tickets are $40 and can be purchased at www.thinkpinkrocks.com or by calling 888-711-9399.

BACKGROUND: In 2004, at age 36, Stephanie Robin, a Boca Raton mother of two small children, was diagnosed with stage II breast cancer. She tested positive for the Breast Cancer Gene (BRCA) and underwent a double mastectomy with reconstruction, a total hysterectomy and months of chemotherapy. The cancer returned to her lungs and is stage IV; she is receiving monthly treatment at Memorial Sloan- Kettering and the tumors have decrease in size by 90 percent. She and her friends Elizabeth Weprin, Kathy Fleishman and Amy Seidman established Think Pink Rocks. Working with Steve Rifkind, SRC Records/Universal, and producer, Kelley Lee, for the third year they have organized the Think Pink Rocks concert to advocate for early detection of breast cancer, to raise awareness of the BRCA gene for breast and ovarian cancer, and to raise funds for breast cancer research charities. For more information please visit www.thinkpinkrocks.com.

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