Your body is the controller – Test Drive the Kinect for XBOX 360 at Macy’s at Dadeland Mall (July 15th)

STARTING JULY 15, BE ONE OF THE FIRST TO PLAY KINECTâ„¢ FOR XBOX 360® ONLY AT SELECT MACY’S – DADELAND MALL IN MIAMI IS ONE OF THEM

Kinect For Xbox 360 Experiences Available at Macy’s at Dadeland Mall

MIAMI, FL – July 15, 2010 – Beginning today at noon, select Macy’s stores around the country including Macy’s at Dadeland Mall will host exclusive previews of the revolutionary Kinectâ„¢ for Xbox 360® technology, an innovative controller-free entertainment experience. Kinect will be housed in Macy’s mstylelab locations in 13 stores nationwide from July 15 – Sept. 30 leading up to the holiday gift-buying season. Customers can test drive these new controller-free entertainment experiences themselves by using the best controller ever made, their body, at the select Macy’s locations before it’s officially on the market for purchase on Nov. 4, 2010.

“Macy’s is excited to be the first retailer to present Kinect for Xbox 360 to the public in an environment suited for fun,” said Martine Reardon, Executive Vice President of Marketing for Macy’s. “By engaging today’s gaming and tech-savvy consumers with store demos of this yet-to-be-released experiences, we believe we are creating a unique and exclusive Macy’s experience for everyone as they shop our stores during the high-traffic back-to-school season.”

Kinect is Microsoft’s latest games and entertainment innovation, compatible with every Xbox 360 sold to date. Simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes you, no controller required. Kinect for Xbox 360 puts the power in your hands, your voice and your body. See a ball? Kick it. Want to start a movie? Say, “Play!” Games are designed to be easy to learn, quick to play and fun to watch, so even beginners can jump right into the action.

Can’t wait to get your hands on this holiday must-have? Visit www.macys.com/glamorama beginning July 27 or www.macys.com/mstylelab from Aug. 12 – Sept. 10 for your chance to win one Kinectâ„¢ for Xbox 360® a day for 30 days (contest open to 13 years of age and older).

Location:
Macy’s Dadeland Mall
7303 S.W. 88th Street
Miami, FL 33156
305-662-3566

Kinect for Xbox 360 Experiences at Macy’s – Hours of Operation:
Thursday 12-8 pm
Friday 12-8 pm
Saturday 12-8 pm
Sunday 12-6 pm