Brian Olson, President of Clear Channel South Florida speaks on 103.5 The Beat format change

Brian Olson, President and Market Manager of Clear Channel South Florida, caught up with The South Florida Times and said the format switch came after years of trying and failing to be competitive with urban powerhouses HOT 105 and 99 JAMZ. Here’s what he told them:

“It was a business decision. We’ve been in the (Hip-Hop and R&B) format for years and the bottom line is the station was not performing in the ratings or the revenue. There are two Cox stations that do very well and we couldn’t compete with them. Please understand it wasn’t our plan to change. We wanted to be successful. We added Steve Harvey to the mix; we marketed the radio station and we just couldn’t produce a winner. The research came back that the Spanish format was the best opportunity.”

Via The South Florida Times


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