On May 14, 2010, at noon, 7 year-old hip-hop station, 103.5 The Beat (under Clear Channel ownership) went black and flipped to become a Spanish Adult Contemporary station now called 103.5 Super X.
103.5 The Beat went live December 31, 2002, and was home to popular morning shows like The Baka Boyz and the Star & Bucwild Morning Show. More recent on-air personalities such as the syndicated Steve Harvey Show, and others such as afternoon driver Prince Markie Dee have been released. 103.5 is currently jockless, but is expected to have on-air staff in the upcoming weeks to support their new Spanish format.
The last hip-hop song to be played on 103.5 The Beat was Foxy Brown’s “Get Me Home” on Friday May 14, 2010 at 11:58AM.
According to a statement given to the Miami New Times, the station reps say that “Based on the South Florida population being over 50 percent Hispanic and growing, adding a second Spanish-language format to the cluster provides us the best opportunity to mirror the South Florida market. The addition of 103.5 Super X will strategically complement Mega 94.9. The combination of these two radio stations will provide an unparalleled reach of Hispanic adults 18-54.”
Rest In Peace to 103.5 The Beat.