Per Portfolio.com, Nike has finally gotten up to sue over 66 Internet domain names that they say are selling counterfeit goods, including mostly what are Nike, Inc related products under domains that used their trademarks as well such as NikeShoesInc.com, NikeObama.com, and Nike-Brand.com to name a few. Here’s an excerpt from the storyâ€¦
The group estimates that cybersquatting costs brand owners $1 billion a year through diverted Internet traffic, the loss of consumer trust, and expenses related to combating the issue.
Nike’s lawsuit does not seek any financial compensation, though the company argues that the domainsâ€”using names such as NikeShoesInc.com, NikeObama.com, and Nike-Brand.comâ€”are being used to sell unlicensed or counterfeit products with the company’s trademarks.
â€œThrough such actions, Nike is irreparably damaged through consumer confusion, dilution, and tarnishment of its valuable trademarks,â€ the company said in court documents.
Nike filed for relief under the federal Anticybersquatting Consumer Protection Act passed by Congress in 1999, a law Lodico said doesn’t provide an adequate deterrent for cybersquatters.
The law calls for penalties in the range of $1,000 to $100,000 per infraction. Lodico believes the penalties should be limited to the higher end of that spectrum.
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