Visa has unveiled a 24-hour concierge program to support its ultra-exclusive Black Card.
Available to just 1% of US residents-to ensure a maximum level of service for members-the sleek carbon card, with an undisclosed credit line, now comes with a full-service concierge team. With either a phone call or an email, the Black Card team is available 24/7 to handle anything from the standard restaurant, flight or hotel reservation to more challenging requests, like emergency document translation or specialty shopping, for when your beach reading requires a first edition.
Perhaps the most useful, and enjoyable service though is the Black Card’s lifestyle management. Whether staying local or traveling to the most far-flung locale, the concierge will curate an evening out, including transportation, entertainment and dining. After tailoring your activities to your request, an email confirmation will arrive with an itemized itinerary. When the night is at hand, you’ll receive a call from a Black Card representative to confirm that everything is in order, before you even get your bow tie on. Stepping out, your evening’s chariot could be a Mercedes-Benz S550, whose driver will escort you to your entertainment, say, Cirque du Soleil’s new Ovo performance (with VIP access). After two hours of wondering how the human body can leap, bend and balance like that, you’ll have worked up quite the appetite, so it’s off to dinner at the newly opened hot-spot with an impenetrable reservation line (if you’re in Manhattan, have them gain you entrÃ©e to Keith McNally’s Pulino’s). As the night wanes, your driver suddenly becomes your best friend for returning you to your hotel or residence, as anyone with heels on will attest to.
Factor in travel priority, luxury gifts, and auto/baggage/travel insurance, and suddenly your gold and platinum cards may seem to be worth not much more than, well, plastic.