The Miami HEAT announce the formal unveiling of its 2010 NBA Playoffs “Black is Back 2010″ campagin


Presented By Miccosukee Resort & Gaming â–ª HEAT Playoff Promotion Aims to Activate South Florida

MIAMI, 4/16 – The Miami HEAT have announced the formal unveiling of its 2010 NBA Playoffs promotional campaign: Black is Back 2010. Black is Back 2010 re-establishes the color Black as the focal point for all playoff-related activities, with the color Black serving as a community-wide rallying point; something everyone in South Florida can get behind and participate in. Black will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities.

“Black is Back 2010 is intended to pick up the momentum the team has developed heading into the playoffs and to provide continuity with last season’s playoff campaign,” said HEAT Group President of Business Operations Eric Woolworth. “While the color might be the same, the Black is Back 2010 look is bolder, bigger, and stronger. We’re confident HEAT fans will embrace black once again and show their support by wearing the color not only at HEAT games, but throughout the playoffs.”

The HEAT has revolutionized the use of color schemes in the playoffs. In 2004, Black was introduced in the “Back in Black” playoffs. The next season, HEAT fans proved they were “red-dy” for its 2005 playoff campaign, “The Red Zone.” During the HEAT’s championship and championship-defense seasons (2005-06; 2006-07), South Florida felt “the heat of a flame burning at its highest intensity” in the “White Hot” playoffs. And last season, when the team garnered 43 wins, Black was Back.

In preparation for the start of the Black is Back 2010 playoffs, the HEAT, its corporate partners and local municipalities have outlined numerous activities designed to energize South Florida and get everyone excited about the playoffs.

* Miccosukee Resort & Gaming Presenting Sponsor

The presenting sponsor of the 2010 Black is Back HEAT Playoffs is Miccosukee Resort & Gaming. As the presenting sponsor, Miccosukee will be entitled to have its name and logo incorporated into the HEAT playoff theme. The Miccosukee name and logo will also be present on various forms of signage, both inside and outside of the AmericanAirlines Arena, on print and outdoor advertisements promoting the playoffs, on in-arena giveaway items.

* HEAT Playoff Games Broadcast Locally

HEAT broadcast partner Sun Sports will air all first round playoff games made available for local team broadcast, along with a special edition HEAT Live pre and post-game shows. HEAT Live, hosted by Jason Jackson, will premiere with a 30 minute pre-game show and extended post-game coverage every broadcast. Eric Reid will handle play-by-play duties, with Tony Fiorentino providing color commentary and analysis. Jackson will reprise his role as sideline reporter.

WINZ 940 AM will carry all HEAT playoff games and will have expanded HEAT playoff coverage featuring HEAT play-by-play announcer Mike Inglis, and color commentator John Crotty.

All HEAT playoff games can be heard en español on Univision Radio’s WQBA-1140 AM. José Pañeda will handle the play-by-play duties, with Joe Pujala serving as host/color commentator.

* Black is Back Office Depot Playoff Pep Rally / FREE Car Decals

Saturday, April 17 @ 10:00 a.m. – 12:00 p.m. – Office Depot – 8605 Bird Road in Miami.

HEAT fans are invited help kick off the 2010 HEAT Playoffs at Office Depot located at 8605 S.W. 40 Street in Miami for the Black is Back 2010 Pep Rally. Fans can meet Tim Hardaway and mingle with the Miami HEAT Dancers, Burnie, the Xtreme Team, in-arena PA announcer, Michael B. and other members of the HEAT Experience for an event filled with music, photos, and prizes. HEAT fans can also bring their cars to Office Depot to hook their ride up with a FREE Black is Back window decal. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs. The window decal, made in variety of sizes, is visible from the outside of the car, but still allows the driver to see through the graphic when driving.

* In-Arena Giveaways

The HEAT will distribute Black is Back 2010 T-shirts courtesy of Miccosukee Resort & Gaming to all fans in attendance for the first HEAT home game (Game 3) in Round 1 of the playoffs. For the second and third home games (Game 4 and Game 6), 10,000 clackers will be distributed at each game. Game 4 clackers are courtesy of Miccosukee Resort & Gaming, while Game 6 clackers are courtesy Papa John’s Pizza. Game 6 will be played if necessary.

* Black is Back 2010 Playoff Road Rally Presented by Miller Lite

The Black is Back 2010 Playoff Road Rally is the official watch party for HEAT road playoff games. Join the HEAT Dancers, Burnie, the Xtreme Team, in-arena PA announcer Michael Baiamonte and the Miller Lite promotional team as the HEAT battle in the playoffs:

Gatsby’s Kendall
SW 124th Avenue
Miami, FL 33183

Carolina Ale House
2618 Weston Road
Weston, FL 33331

Miccosukee Resort & Gaming
SW 177th Avenue
Miami, FL 33194

* Black is Back Webpage On Presented By Miccosukee Resort & Gaming

A special Black is Back Playoff web page on is presented by Miccosukee Resort & Gaming and will be a source of endless information on the Black is Back 2010 HEAT Playoffs including team news, promotional information, photo galleries, and much more.

* Black is Back Merchandise at Miami Hoops Gear

For HEAT fans who want Black is Back 2010 merchandise, Miami Hoops Gear will have everything HEAT fans need for the team’s run in the playoffs. Hours for the flagship store located at the AmericanAirlines Arena are Monday – Friday, 10:00 a.m. – 4:00 p.m. Miami Hoops Gear at Dolphin Mall will also stock Black is Back 2010 gear and will be open during regular mall hours. You can also get your Black is Back gear 24/7 online at


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