ULTRA MUSIC FESTIVAL Sells Out Two Days With Record Breaking Numbers With Over 100,000 in Attendance

WINNER OF THE IDMA ‘BEST MUSIC EVENT’ AWARD FOR THE FIFTH YEAR RUNNING ‘In recent years, the Ultra Music Festival has evolved into a massive showcase for the more eclectic side of dance music during the Winter Music Conference. While most hotel pool parties and nightclub events mainly feature the world’s top DJs pumping out fresh and innovative electronic beats, Ultra’s lineup offers the extra dimension of cutting-edge live acts.’ – Mike Hamersly, Miami Herald (3/27/10)

MIAMI, March 30 — This past weekend, Friday, March 26 and Saturday, March 27, over 100,000 music enthusiasts descended on Miami’s Bicentennial Park for the 12th annual ULTRA MUSIC FESTIVAL (UMF), drawing its largest attendance numbers ever for its first sold-out show as a two-day event. This astounding number also marks the first time ever an event has sold out, let alone for two days, at Bicentennial Park. The festival was also the recipient of an IDMA (International Dance Music Award) for “Best Music Event” for its fifth year in a row.

Wrote Askhay Bahnsali of MTV News (3/27/10) about UMF, the world’s leading two-day electronic and alternative music experience, “Dance music’s biggest weekend in America kicked off with a series of powerful performances…With a multitude of stages (and even a Heineken-inspired dome), the weekend’s lineup is probably UMF’s largest and most star-studded grouping yet.” Over 200 international leading electronic music performers, DJs and cutting-edge bands alongside Miami regional artists performed over the two-day extravaganza.

In addition to the festival’s stellar line-up spearheaded by Friday mainstage headliner Tiesto and Saturday’s headliner Deadmau5, the success of UMF can be attributed to its multi-million dollar production created by Florida festival producer Ray Steinman and Steve Lieberman of SJ Lighting who helped the festival’s promoters — Alex Omes, Russell Faibisch and Adam Russakoff — to generate over 10 stages of high-caliber music areas. Over 1.4 million people in 178 countries logged on to watch a stream of two of the festival’s stages. During that time, 65,000 chat messages were exchanged about it.

States UMF promoter Russell Faibisch, “We are thrilled about the amazing turnout for this year’s ULTRA MUSIC FESTIVAL. It’s been an incredible 12 years.” “We remember the early days when we were on the beach and being very happy when 11,000 people showed up. I want to thank God, all our fans and our incredible staff for making this Ultra so special,” adds UMF Promoter Alex Omes. “The production, artists and everything else that’s gone into the festival has only gotten bigger and better. Thank you to Ray, Steve and everyone who has supported us,” says UMF Promoter Adam Russakoff.

Highlights of ULTRA MUSIC FESTIVAL encompassed several guest appearances. On Friday (March 26), France’s David Guetta was joined by Lil Jon, LMFAO and the Black Eyed Peas’ will.i.am and Apl.de.ap, while Felix Da Housecat welcomed Sean “Diddy” Combs. On Saturday (March 27), chanteuse Kelis guested with Benny Benassi for their song “Spaceship” and the Guetta-produced track “Acapella”; Florence from Florence and the Machine graced the stage during Swedish House Mafia’s set; and drummer Tommy Lee along with vocalist Sofia Toufa joined Deadmau5 to debut a brand-new untitled song during his closing set. Other special guests in attendance were singer Macy Gray and TV personality Kelly Bensimon of “The Real Housewives of New York.”

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