The return of POLAROID, thanks to Lady Gaga or not


Polaroid has decided to bring back their consumer-based instant film products, which I surely thought was done for good. But apparently, they saw that there was a need for it. Don’t be surprised if Lady Gaga, the new Creative Director at Polaroid (vomit) is the one behind this resurrection…or not. Apparently it will be a modern version of their OneStep camera called the PIC 1000 (priced under $100USD) and will use Polaroid 1000 Film. Here’s what the people at Lady Gaga’s place of employment said:

Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010. -Polaroid Press Release

Via HypeBeast

PREVIOUSLY: Lady Gaga shows off her new Polaroid business card

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