The 400 Club
2009 Club Promoters Of The Year
The 400 Club. I can tell you that whenever I have people from out of town coming in that ask which clubs to hit up, I usually make sure they hit up any parties that are put together and headed by the wonderful promotional collective known as the 400 club. The 400 Club is a group of South Florida based tastemakers that put their name behind multiple parties a week – and they make their parties one of the most talked about in town week after week. And even with small setbacks here and there, like the closing and re-branding of the club formerly known as The Fifth to what’s know known as Play – they still move strong and hold solidified events. One of my highlights definitely have to be when they had brought Drake in for his “first” appearance and performance in Miami during one of their Friday nights, which is coincidently what the photo above is from. Tag all of what I just wrote with the fact that they have a great online marketing strategy and an impressive stock of in-house video and photo productions of all of their events – they are the company that is setting the bar for 2010.

More info: www.400life.com