FASHION | The UNDRCRWN “I Used To Love Her Shirt”


Inspired by the all too famous “I Love NY” logo and the ever so classic Common song “I Used to Love H.E.R.”. Here’s a dope new shirt by UNDRCRWN that comes in a black colorway, as well as a white. Sells for $28 at their store. Click here to purchase. And below is a little brief overview of how the “I Love NY” came about…

The “I Love NY” logo was designed by In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon has become a major influencer in streetwear designs today.

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