Inspired by the all too famous â€œI Love NYâ€ logo and the ever so classic Common song â€œI Used to Love H.E.R.â€. Here’s a dope new shirt by UNDRCRWN that comes in a black colorway, as well as a white. Sells for $28 at their store. Click here to purchase. And below is a little brief overview of how the â€œI Love NYâ€ came aboutâ€¦
The â€œI Love NYâ€ logo was designed by In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon has become a major influencer in streetwear designs today.