Priced in an affordable manor, and packaged with an incredible back-story of eco-friendliness and the conservation/re-use of materials – New Balance introduced the 574 Clips Collection, a series of handmade sneakers, that were created in Lawrence, Massachusetts. But what’s special about these is that each pair has a unique story to tell.
The 574 Clips actually arrived for retail at Downtown Miami’s Shoe Gallery recently, and they created a nice in-store display to go along with the campaign (pictured below in the attached photo gallery).Â The “Clips” annotation to the 574 model plays to the fact that these specific sneakers were made by using “leftover clippings of grey pig suede and colored mesh originally used for their 993 and 996 models”, stated NiceKicks in an article they wrote earlier this month describing the series. While still limited, Shoe Gallery does have a couple pairs left.
In total, there were only 480 pairs distributed nationwide (120 of each of the four colors) and made for retailÂ at $75. Each pair comes with a unique and interesting personal story that went into the creation and the existence of that specific shoe before it reached your hands, the consumer. In each box, there’s a Polaroid specific to the shoe you purchased with the individual number, color, and size written on the back of the Polaroid.
You can also log onto www.574clips.com to see the interactive website displaying the stories of these shoes and a little overall look of the entire campaign – as well as register your specific shoe/polaroid onto the site.
244 NE 1st Ave
Miami, FL 33132
Click below to view photos.