PHOTOS | Ludacris at GRASS Lounge in Miami with his new Conjure Cognac (Photos by NLPG Images)

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Photos by NLPG Images / NLPG.biz

Ludacris has recently unveiled his plans to grow his empire by jumping into the Cognac business. Ludacris unveiled his new cognac named Conjure a couple months back, and it is a joint venture between himself and and owner of the Birkedal Hartmann Cognac brand, Kim Hartmann. Conjure will target the urban market.

This past Tuesday, Ludacris celebrated the official U.S. introduction of the Conjure cognac by joining Michael Gardner and Headliner Market Group’s Tuesday night at Grass Lounge (Laviush Tuesdays) in Miami’s sheik Design District, just north of Wynwood.

The night was hosted by Vanessa James of 103.5 The Beat and tons of supporters came through in support of Ludacris and to taste the new cognac of course. Big D, Tim Hardaway, Whiteboy, Sommore, Antawn Jamison and more came through.

“It’s not just me attaching my name to it,” the Atlanta star told the Agence France-Presse. “Whenever I involve myself in a business, I submerge myself in it.”

Click on thumbnails below to enlarge. Photos courtesy of NLPG Images and NLPG.Biz

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