Photo By DavidRosario.com
The Orchard (NASDAQ: ORCD), a global leader in music and video entertainment today announced that following the recent Gold Certification of Pitbull’s single “Krazy,” the hip-hop artist has been awarded the newly-created “Latin Digital Download Artist of the Year” by Billboard. Other nominated artists in this category, some of Latin Music’s top stars, included Aventura, Enrique Iglesias, and Shakira. The award was presented to Pitbull at the Billboard Latin Music Award show on April 23rd in Miami.
The success of Pitbull in the Latin digital market comes as a result of an aggressive promotional campaign by The Orchard, who handled all digital marketing activities for Pitbull. Supported by Team Pitbull’s outside radio promotion, The Orchard managed digital and mobile marketing activities around “Krazy.” The single shot to No. 19 on Billboard’s hot digital tracks, and at iTunes, it notched the No. 1 slot in Latin sales (as well as #4 in hip-hop and #16 overall). To date, “Krazy” has been downloaded more than 700,000 times.
“We promoted not only ‘Krazy’, but Pitbull, a hip hop artist whose unique music style crosses many genres, including pop, hip-hop, and Latin”, commented Jaclyn Ranere, head of marketing for The Orchard. “Working with our Team Pitbull friends, we are pleased to see Pit honored and expect great things from Team Pitbull and Sony/Polo Grounds in the future.”