Press Release – This year Nike celebrates Hispanic Heritage Month with special product that interprets Hispanic pride. As part of the celebration, Nike has partnered with Miami-Dade High School students on a creative challenge, giving students the opportunity to create an artistic expression their own Hispanic PRIDE. Nike has selected 10 student-pieces to be showcased at an exclusive event, where a panel of judges including Fat Joe, Miami Ink’s Chris Nunez, Pop Artist Lebo and Nike GM Maria Montano will select the winning piece. The event will take place on Thursday, October 23 at 4pm (2048 NW Miami Court). The top three student winners will receive several prizes including funding for their school’s art program. Nike’s Hispanic All Court shoe will be unveiled at this exclusive showcase.
The Nike All Court shoe design incorporates a technique known as Piteado, a popular method used on leather belts and boots throughout Latin America. The word â€œPrideâ€ is displayed on the shoe to reflect the lifestyle of Hispanics living in the United States and the font used was made famous by the low rider culture of the southwest. The ornate floral details also encourage freedom of expression while the rich jewel tone colors of brown, yellow and green combine to give the shoe a unique appearance.Â Colors also reflect cultural life essentials such as coffee beans reflecting brown shades and island life through neutral tones. The product was created by Nike designer Kiki McGhee.
Info courtesy of Nike