Format Mag x Matt Halfhill (Founder of Nice Kicks)


Having just started NiceKicks in 2006, its incredible to see the way it skyrocketted into being one of the top blogs on our side of the world. I was put on to NiceKicks a couple years back by Safe of Mi Gente Clothing and since then I’ve been hooked. Some of my photographs have appeared on the site from time to time as well. I personally check the site daily and repost some of their news here on The305.Com, including the most recent Khaled/Rick Ross/Kanye photos from the “Go Hard” video shoot.

Well, Format Magazine caught up with Matt Halfhill and got into the ins and outs of running NiceKicks, its highest day of traffic and how and why he started it. Click Here to read the full interview.

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