As always, Kanye providing a breath of fresh air with his new video for “Champion” which is coincidently released at that start of the Olympic Games in Beijing ensuring extra viewership among the internet world. I liked the whole puppet/Crank-Yanker/Lil’ Penny idea. Although not completely original, it was definitely not expected. And the Shutter Shades are officially played out. Throw them in the same trash bin that we threw the term “bling-bling” in. And look all that Nike signage all over the video. Nike probably paid for this video ten times over. No signs of the Nike Air Yeezy’s making an appearance in the video. Video directed by NEON.
August 12, 2008