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305 Alternatives: Coldplay is one of the best groups to bless us in recent years and the song “Viva La Vida” plants itself as a very memorable tune. Now, director Hype Williams has had his highs (ie. all of 1997) and lows (ie. Belly) throughout his career, but he usually delivers a a solid product that paints a well-enough picture of an artist’s song. However, with this video, Hype seems to have fallen short. The video looks uninspired and really boring. And its sad to say, but the iTunes version of this video seems a bit more superior and advanced. Either way, the song itself more than makes up for it. Judge for yourself.